The Morecambe Midland Hotel was built in 1933 having been designed in the “Streamline Moderne” style of Art Deco. Oliver Hill designed a three-storey curving building, with a central circular tower containing the entrance and a spiral staircase. The hotel stands on the seafront with the convex side facing the sea, and the concave side facing inland. Hill designed the hotel to complement the curve of the promenade, which allows guests to view spectacular panoramas.

On the atrium ceiling is a Mural designed by Eric Gill:

From Wikipedia: “Designed and carved by Eric Gill and painted by Denis Tegetmeier (Gill’s son-in-law, who was a book illustrator)… the inscription ‘and hear old Triton blow his wreathed horn’ words from a sonnet by William Wordsworth. The medallion is 10 feet in diameter. Neptune sits wearing a crown and Triton emerges from the sea, clasping his golden horn in his hands. Two mermaids complete the ensemble.”

looks like a tough life

This image looks like it was taken just after the hotel was built but judging from the lack of cars in the car park, maybe before it was opened?

The last remnants of TW Ward’s shipbreaking yard can be seen..

No lido yet! that was to come a few years later..